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Work Become a UCI Vendor

Become a UCI Vendor

University Circle Inc. hosts many events and programs in the area. Food vendors, merchants, institutions and contractors looking to find opportunities can check this page for the status of applications. 

Become a member (free) of the Greater Circle Business Alliance (GCBA) to receive notices of when vendor opportunities become available. Read more and join at the link below. Contributing Members receive special access and discounts! 

Read more about GCBA

OPEN Applications:

WOW! Wade Oval Wednesday Food Vendor Application

WOW! returns to Wade Oval in 2023. UCI is planning 9 total concerts starting June 14 through August 16. No concert will take place on July 5. 

Apply for WOW


GCBA Contributing Members: $135/week 

All Others: $150/week

A mandatory deposit equal to your weekly payment amount is required to apply (GCBA Contributing Members will pay a $135 deposit, all others will pay $150 deposit at time of application). Applications received without a deposit will not be processed. 

Deposits are applied to vending dates you receive. If you do not receive vending dates, you will be issued a refund. This refund will be issued on the same card used to pay the deposit. Cash or check refunds are not available. 


*There is no deadline to apply. The application will be available until there are enough vendors to fill the season. Applications received after March 15 are unlikely to receive vendor opportunities. 

JAN 16 - Applications open for GCBA Contributing Members

JAN 30 - Applications open for GCBA Standard Members and general public 

MARCH & APRIL - Selection based on geography, diversity of food options, minority business status. No updates available until late March/Early April. 

MAY 15 - All insurance requirements and vendor permit copies due to UCI 

Season Balance is due to UCI before your first WOW! date. 

Returning vendors usually receive 4-6 dates depending on the type of food. New businesses vending at Wade Oval usually receive 2-3 dates. Please select all applicable dates you are available on your application. 

Mandatory Meetings: new vendors are required to attend a training in May. Date TBD. 

CLOSED Applications:

WOW! Institution/Organization Opportunities

Nonprofit opportunities are open to organizations located in University Circle. Contact the Events Team for more information. Some opportunities are available for on-site promotion in Summer Sponsorship Packages. Sponsor tiers typically start at $5,000. For more information, contact John Morrison, Vice President of Philanthropy. 

WOW! Retail/Non-Food Items & Selling Opportunities

No additional opportunities will be available for vending during the 2023 WOW! season. 

Parade the Circle Institution/Organization Activity Application

Coming in February of 2023

Parade the Circle Food Vendor Application

Coming in February 2023

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