lifelong learning center
University Circle is known as a world-class center of innovation in health care, education, and arts & culture. But more than two hundred years ago, it was known as Doan's Corners, after Nathanial Doan, a member of the Connecticut Land Company, who settled his family and started a community here.
The Beginning-19th Century
It started when two universities in Cleveland, Western Reserve University and Case Institute of Technology, were looking to relocate. They found this land four miles east of downtown Cleveland in a fledging community with enough open space to develop. Their relocation led to the birth of an educational center and the creation of a new community called University Circle, named in part after these new institutions but also the circular street intersection and traffic turnaround created at Euclid Avenue and Doan Brook Boulevard (Martin Luther King, Jr. Boulevard).
By the 1890s, the Western Reserve School of Design for Women (Cleveland Institute of Art) moved to University Circle, and the concept of developing a world-class arts and cultural center came to life. The concept became more concrete when Jeptha Wade, a trustee of Western Reserve University, set aside land for an art museum to be built in the Circle. The Historical Society (Western Reserve Historical Society) joined these institutions before the turn of the century.
20th Century Progress
The Circle began to grow rapidly in the 20th century. Its first 50 years were marked by The Cleveland Museum of Art opening its doors in 1916. By the 1920s and 1930s, 19 educational and cultural institutions were located in the area, from the Cleveland Museum of Natural History to Cleveland Hearing and Speech to the Cleveland Botanical Garden and others.
The arrival of University Hospitals in 1931 (founded in 1866) led to health care becoming another center of innovation in University Circle. Less than one mile away from University Hospitals, the Cleveland Clinic started serving its patients in 1921. The growth of the Circle as a center of innovation in health care, education, and arts & culture provided a foundation for a vibrant urban district along one of its major arteries.
University Circle Foundation Created
By 1950, 34 institutions had chosen University Circle as their home. But the new world-class center of innovation needed help with its growth.
Enter one of Cleveland's most spirited civic leaders, Mrs. William G. Mather, who recognized that University Circle was at a pivotal point. She wanted a master plan for the Circle and "more relevant relationships for the institutions." Her vision and generosity made possible the hiring of the renowned Boston planning firm of Adams, Howard & Greeley. After a rigorous 18-month study, the University Circle Master Plan was presented on the afternoon of October 15, 1957, to Cleveland City Council, the Cleveland City Planning Commission, and the Heart of Cleveland Development Committee. The plan gave direction for the Circle's orderly growth and reaffirmed that Cleveland had succeeded in creating the most impressive concentration of health care, education, and arts & cultural institutions in the country and in the world.
One of the most important recommendations made in the 1957 Master Plan of University Circle was to "establish a central organization to administer the plan and give it some real authority." With that charge and full institutional support, the University Circle Development Foundation (UCDF) was formed as a "service organization to all institutions." Initial efforts focused on creating a land bank to purchase and hold available land needed by institutions for expansion. Soon, services that could be provided more efficiently if done collectively - parking, shuttle bus service, public safety, architectural review, and landscaping of common areas - were added. The stability provided by these services gave new confidence to the institutions, and the Circle's growth skyrocketed.
University Circle Inc. Formed
In 1970, UCDF was reorganized as University Circle Inc. (UCI) with an added emphasis on strengthening the relationship between University Circle and its surrounding neighborhoods. In its outreach to the broader community, UCI began working closely with neighborhood organizations to build housing and to provide access to broader community resources. UCI's Community Education Program was created in 1973 to bring the assets of the Circle to Cleveland schoolchildren.
The 1990 University Circle Master Plan, which updated the 1957 Master Plan, strongly reinforced the importance of neighborhood partnerships. UCI's reorganization moved it from simply being the "caretaker" of the Circle's physical environment to being a catalyst for development, an integral service provider, and an advocate for University Circle as a center of innovation in health care, education, and arts & culture.
University Circle and UCI Today
UCI launched a Five Year Action Plan in 2007 to continue its aggressive push to build a safe, clean, and attractive neighborhood on the foundation of its University Circle anchor institutions and partner businesses for which it develops, serves, and advocates.
At the 2011 Annual Meeting, UCI announced an action plan for the next 5 years, with a focus on the following goals:
- To maximize density and promote mixed-use development by developing UCI-owned and other properties in University Circle
- To create a vibrant, accessible, and dynamic destination by helping our member institutions grow into the community and connect seamlessly to the public and private spaces around them
- To help stabilize and develop vacant and under-used properties in adjacent neighborhoods surrounding University Circle
- To create a clean, safe, and attractive destination by providing tangible and measurable place-based services that improve the overall visitor and living experience
- To reduce operating costs and increase access to new products and services by developing shared service programs for member institutions and partners
- To support and strengthen University Circle and its adjacent communities by providing fee-based services to its members, partners, and community organizations
- To measurably improve University Circle's brand awareness through digital, event-based, and collaborative marketing and communications strategies
- To offer a unique University Circle life long learning experience by expanding and connecting educational programming and establishing a central resource and guide for students, teachers, parents, children, and other visitors
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Vendors interested in participating in the 2014 WOW! Wade Oval Wednesdays event can click on the link to download the application.