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Work NextStep Small Business Program

NextStep Small Business Program

September 2019 - March 2020

Class Schedule

2019

All classes will be held on Tuesdays from 5:30 - 8:30 pm

September 24

NextStep Program Begins/Introductions

Module 1

Business & Strategic Assessment: Setting the Stage for Growth

Participants identify and set strategic goals needed to grow their businesses over the next three years. They also assess their own leadership styles and form CEO Mentoring Groups with whom they will collaborate throughout the program — and beyond.

October 01

Introduction to Goal-Setting

October 15

Setting Initial Strategic Growth Goals

October 29

Challenges and Stages of Small Business Growth

Module 2

Finances: Balancing Cash Flow & Bottom Line

With the help of accountants and financial advisors, participants will learn about key financial statements and how financial statements relate to one another. Participants will create “financial dashboards” with key ratios that will allow for effective monitoring and comparison to other industry peers. This module will also prepare participants to communicate current and future financial aspirations both internally and externally, and prepare participants to gauge the financial health of their businesses and make effective decisions.

November 12

Financial Statement Analysis

November 26

Financial Analysis as a Business Tool

December 10

Understanding How Others See Your Financials

Module 3

Marketing and Sales: Building Profitable Sales

Once participants have a clear understanding of their financials, they begin to identify which products and customers promise to be the most profitable and which markets have the greatest potential for growth. Module III helps participants better understand their competition, the needs and desires of their customers, and how to effectively reach customers and improve sales.

December 17

Identifying and Targeting Your Ideal Customer Base

2020

All classes will be held on Tuesdays from 5:30 - 8:30 pm

Module 3

Marketing and Sales: Building Profitable Sales

Once participants have a clear understanding of their financials, they begin to identify which products and customers promise to be the most profitable and which markets have the greatest potential for growth. Module III helps participants better understand their competition, the needs and desires of their customers, and how to effectively reach customers and improve sales.

January 07

Positioning Your Business Within a Competitive Landscape

January 21

Sales Strategies, Resources and Systems

Module 4

Resources: Getting What You Need to Grow

In this module, participants will identify the resources — human and financial — needed in order to achieve their growth plans. Participants will learn how to identify and secure key talent, as well as how to secure private and public capital.

February 04

Human Resources

February 18

Accessing New Capital: Public and Private Financing

March 03

Accessing New Markets: Doing Business with the Government and Anchor Institutions

Module 5

Putting It All Together

In the last session, participants deliver final presentations of their growth plans to a panel of business experts and their peers.

March 24

Final Presentation of Strategic Growth Action Plans

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