Cleveland Orchestra reaches out with bundle of new community programs
Posted August 20, 2012 in Articles
Author: Zachary Lewis
Proving that adversity truly does breed creativity, the Cleveland Orchestra today is announcing a broad range of new programs conceived in a ongoing effort to rejuvenate its audience.
Its $2.7 million deficit notwithstanding, the orchestra has formalized plans to offer free tickets to young people at Severance Hall, collaborate on a fully staged production of "The Nutcracker" and greatly bolster its partnerships with area schools and cultural organizations, including a "residency" in Cleveland's Gordon Square.
"The two go together perfectly," said Gary Hanson, the orchestra's executive director. "There's a direct relationship between relevance to the community and financial stability."
Perhaps the most notable of several new initiatives being announced today (along with details of the 2012-13 "Celebrity" and "Fridays@7" series) is the expansion of the "Under 18s Free" program, a well-received arrangement supported by the orchestra's Center for Future Audiences.